GO VENTURES offers a unique service to Israeli companies that seek to expand their business by breaking into overseas markets, but because of various business circumstances find it difficult to follow through based on their own internal resources. We offer complete and comprehensive support for introducing your products to selected international target markets, guiding you both through the planning process and during the actual implementation. In most cases GO VENTURES focuses on penetrating the U.S. market where we have the widest experience, but in those cases where your specific business circumstances call for expanding to additional markets – we do have the expertise to make it happen.

Who are our clients?

 A typical GO VENTURES client is a business or manufacturer with an established product that is successfully selling in the Israeli market, thanks to a unique selling proposition or a comparative advantage, which also shows potential for creating significant demand in the international market. In many cases our client is focused on the domestic market, and their organization is not functionally geared toward international business development. The lack of adequate management resources to push activity in overseas markets means the client finds they have the potential, but lack the ability to successfully export their products.

How do we benefit you?

GO VENTURES works with our clients to guide them along the process, so that their products are successfully sold in selected targeted international markets. The added value produced for our clients is focused in marketing and international business development. The first phase activity focuses on target market analysis and formulating a strategic plan to penetrate the market, and the second phase is the actual implementation of the plan.

Assuming responsibility - rather than consulting

The unique way GO VENTURES works shows in the way we do business with our clients. Our relationship isn’t based on clients paying for consulting hours and receiving a thick book filled with recommendations, but rather on a business partnership in which GO shares the risk involved in establishing the project – and also enjoys the fruits of success of the winning game plan. GO's work does not end with providing recommendations, but includes us taking responsibility - including the actual management of specific aspects of the implementation plan – within the framework agreed upon with our client at project launch.

How is this done in practice?

We use a work methodology that divides the activities into two principle phases:

First phase - Analysis and Business Planning: including, in most cases, the following elements:

• Analyze the target market(s) including market size, consumer behavior, distribution channels, competitive environment, etc.
• Evaluate the product’s business potential including cost analysis, the estimated investment required and pricing.
• Examine the alternatives and business strategy formulation (for example by joining a local strategic partner, by establishing distribution agreements, etc.).
• Estimate potential revenue and build the overall business plan.

Second phase – Business Plan Implementation: this may include the following:

• Fine-tune the product line to market needs.
• Plan and implement marketing plans.
• Establish marketing and distribution channels (either independently or jointly with business partners).
• Establish contacts and guide the process of communications with business partners.
• Establish logistics facilities and/or agreements.
• Adjust the internal organizational work processes to meet the needs of the international market.
• Support and guide the ongoing business process.